Board Membership Campaign
Outreach Messages
How Institutions Will Be Contacted
Institutions will receive one of three tailored emails from Josh based on their current relationship with PPIA
Message Types
Each institution will receive a message aligned to its membership status:
- Renewal
Most immediate revenue opportunities
These schools paid their Consortium membership in 2025 - Re-engagement
Warm relationships that can be reactivated
These schools have paid in the past or previously engaged with PPIA, including former Junior Summer Institutes. - Conversion
New revenue opportunities
These schools are listed as part of the Consortium but have never paid membership dues
What To Expect
- You will be cc'd on the outreach for your assigned institutions
- Message is tailored to the institutions' current relationship with PPIA
- Your role is to follow-up, answer questions, and move the conversation forward

Board Contact Example
- Email images on this site show Ray Orquiola as example as a PPIA Board point of contact
- For your assigned institutions, this section will be replaced with your photo and contact information
- We will use the
same email address
we have been using to correspond with you through PPIA.
Three Email Types
Each message is tailored to the institution’s current membership status and designed to support the right next step

Renewal Message
For current 2025 Consortium Members
Your Role
- Move the institution to a renewal decision
Message Focus
- Acknowledge the existing relationship
- Reinforce the value of current membership
- Position renewal as the next step for 2026
What They Should Understand
- They are already part of the PPIA network
- Renewing maintains continuity and visibility
- Now is the time to secure 2026 participation

Re-Engagement Message
For past members or previously engaged institutions
Your Role
- Restart the conversation, rebuild momentum, and bring them back
Message Focus
- Reconnect to the prior relationship
- Reintroduce the value of membership
- Frame 2026 as the right time to rejoin
What They Should Understand
- They have history with PPIA
- The opportunity to reconnect is timely
- Rejoining restores visibility and participation

Conversion Message
For institutions with no payment history
Your Role
- Guide the institution to a first-time commitment
Message Focus
- Introduce the value of formal membership
- Clarify why PPIA matters now
- Create a reason to act in 2026
What They Should Understand
- There is already a connection to PPIA
- Membership formalizes their participation
- Joining now opens the door to fuller engagement

