Membership Campaign
Resource Center
Execute Quickly. Drive Decisions. Close With Confidence.
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Your Role
- Follow-up within 1 week
- Book meeting within 2 weeks
- Close Standard Membership
- Escalate investment conversations
What Success Looks Like
- All institutions contacted
- Meetings scheduled
- Decisions in motion

When To Escalate
- Pricing questions
- Strategic interest
- Membership deal needs closing support
Board Outreach Playbook
Follow the outreach steps as a guide, adjust timing based on each institution’s response, and move each toward a 2026 membership decision.
Week of April 6: Initial Follow-Up Window
Board Member Actions
- Trigger: Josh's email has been sent
- Action: Send email follow-up #1 (below) during week of April 6
- Outcome: Get a response or open the conversation
___________
Subject: Following up on PPIA Consortium Membership
Hi [Name],
I wanted to follow up on the note PPIA Executive Director Josh Diosomito shared regarding PPIA Consortium Membership for 2026.
Given your role at [Institution], I thought it would be helpful to connect directly. I’ve been asked to serve as your point of contact on the PPIA Board and would welcome the opportunity to reconnect.
As you think about how your institution is positioned with students exploring public service pathways, PPIA plays an important role early in that journey.
Would you be open to a brief conversation in the coming weeks?
Sincerely,
[Board Member]
[Email]
[Phone]
Week of April 13: Value + Meeting Push
Board Member Actions
- Trigger: No response to follow-up #1 OR light interest expressed, but no meeting scheduled or next step confirmed
- Action: Send email follow-up #2 (below) to reinforce value and introduce timing
- Outcome: Convert interest into a scheduled conversation
_____________
Subject: Positioning [Institution Name] early with PPIA
Hi [Name],
I wanted to follow up and share a bit more context on why institutions are joining the PPIA Consortium Membership in 2026.
Students are starting their exploration earlier, and they’re doing so through centralized platforms where they can compare programs before narrowing their choices. PPIA is where many of those students begin.
For institutions, this creates an opportunity to:
- Influence students earlier in their decision process
- Maintain visibility as students compare options
- Connect with propsective students before final decisions are made
With the PPIA Future Leaders Summit and Expo on Friday July, 10 timing becomes important, as participation is reserved for Consortium members.
Would it be helpful to connect briefly to discuss how [Institution Name] might want to engage this year?
Sincerely,
[Board Member]
[Email]
[Phone]
Week of April 20: Decision Window
Board Member Actions
- Trigger: No response to email follow-up #1 and #2 OR conversation has stalled without a meeting or decision
- Action: Send email follow-up #3 (below) to prompt a decision or clear next steps
- Outcome: Arrive at a decision: Meeting, yes, or no
_______________
Subject: Quick follow-up
Hi [Name],
I wanted to follow up as institutions are finalizing their plans for 2026.
Given the upcoming Future Leaders Summit and Expo on July 10, where participation is reserved for institutions who are PPIA Consortium Members, this is a timely decision point.
If it would be helpful to connect briefly, I’m happy to do so or include PPIA Executive Director Josh Diosomito or PPIA Treasurer Ray Orqiuola.
We'll work around your schedule.
Please let me know how you'd like to proceed.
Thank you in advance for your reply.
Sincerely,
[Board Member]
[Email]
[Phone]
Week of April 27: Final Outreach + Close
Board Member Actions
- Trigger: No response after three touchpoints
- Action: Send email follow-up #4 (below) and inform Josh and Ray that this institution was a cold lead
- Outcome: Close the loop and reallocate time to active institutions
_______________
Subject: Final Check on PPIA 2026 Participation
Hi [Name],
I haven’t been able to connect with you regarding PPIA Consortium Membership for 2026, so I wanted to check one last time before closing this out.
With planning underway for the July Future Leaders Summit and Expo on Friday, July 10, we are finalizing participating institutions, and I wanted to ensure [Institution Name] had the opportunity to be included.
If this isn’t a priority right now, no problem at all.
If you’d like to revisit, I’m happy to reconnect or include PPIA Executive Director Josh Diosomito and PPIA Treasurer Ray Orquiola to discuss next steps.
Sincerely,
[Board Member]
[Email]
[Phone]
Frequently Asked Questions
Use these responses to guide conversations. Keep answers concise and focus on moving toward a meeting or decision.
What is the primary value of PPIA membership?
PPIA positions your institution early in the student decision process. It ensures your program is visible when students begin exploring public service pathways, not just when they are ready to apply.
How is PPIA different from traditional recruitment channels?
Most recruitment efforts engage students after they have already narrowed their options. PPIA connects institutions with students at the earliest stage of exploration, when they are still figuring out where to apply.
What type of students does PPIA reach?
PPIA reaches students actively exploring public service careers, including those considering graduate education in public policy, international affairs, and related fields.
How does PPIA support institutional visibility?
Membership includes a dedicated institutional profile on PPIA's website, featured program spotlights, and promotion across PPIA’s digital channels, ensuring consistent visibility as students explore options.
Why is timing important for 2026 membership?
The Future Leaders Summit and Expo in July is a key moment to connect with students, with 300+ attendees expected, including all 2026 PPIA Junior Summer Institute Fellows.
Participation is reserved for Consortium members, making early commitment important for planning, visibility, and engagement.
What happens if we decide later in the year?
nstitutions can join at any time, as membership operates on a January–December calendar year.
However, joining earlier ensures your institution is positioned for the full cycle of visibility and engagement, including key moments tied to the student decision process and the July Future Leaders Summit and Expo.
Institutions that join later in the year may miss early opportunities to connect with students as they begin exploring their options.
What is included in the Standard Membership?
Standard Membership includes institutional visibility, program promotion, and access to PPIA’s student audience through digital channels and events.
How do investment add-ons differ from Standard Membership?
Investment options (Signature, Strategic, Founders) provide expanded visibility, targeted recruitment opportunities, and deeper collaboration with PPIA to support institutional goals.
How should we think about investment add-on options?
Investment options are designed for institutions that want to go beyond baseline visibility and take a more proactive, strategic approach to recruitment and positioning.
Who should be involved in this decision on our side?
Typically, this includes admissions, enrollment, recruitment, or program leadership or anyone responsible for attracting and enrolling students.
What are other institutions doing?
Institutions are prioritizing earlier engagement with students and looking for ways to maintain visibility throughout the decision process. PPIA supports both.
What is the next step if we’re interested?
The next step is a brief conversation to align on goals and determine the right level of engagement for your institution.

